How to use Google Tag Manager

Quick Start Guide Google Tag Manager for Web Trackin

  1. It enables Tag Manager to fire tags by inserting gtm.js into the page (or through the use of an iframe when JavaScript isn't available). To implement Google Tag Manager on your website: Copy the following JavaScript and paste it as close to the opening <head> tag as possible on every page of your website, replacing GTM-XXXX with your container ID
  2. Google Tag Manager is a free and simple solution for installing and managing all of your marketing and analytics tracking pixels. Tracking pixels are little bits of code that collect information about your website users. These pixels are often referred to as tags. The Google Tag Manager platform allows you to manage all your tracking tags in one place
  3. Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers
  4. Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Here's a very simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager

Google Tag Manager Tutorial: A Step-By-Step Guide to

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketi.. Here's what you do: 1. Sign up for an account. Go to the Google Tag Manager and click the green Sign Up for Free button. It will ask you... 2. Follow the coding instructions

Google Tag Manager Fundamentals - Google Searc

What is Google Tag Manager and why use it? The truth about

Using Google Tag Manager, you can deploy different types of tracking codes (tags) such as the Google Analytics tracking code on your site without needing to edit your website's code. Similarly, you can add codes for event tracking, conversion tracking, remarketing, and more using the Tag Manager. For instance, if you want to track file downloads on your site, you'll have to enable event tracking and manually update all the download links for it to work Google Tag Manager simplifies this (plus there's lots more functionality too!). With GTM, you just need to add the code onto your website and then on you go, to Google Tag Manager itself, to add any further tracking code/scripts. What are the advantages of GTM? Faster - When you open up a web page, everything loads at once

In Google Tag Manager, you define triggers with tags to tell GTM when a tag should fire. A great example of a trigger is the Page View trigger, which can be used if you want to have your tag. In Google Tag Manager, select your website's container and click Add a new tag. Name your tag, then insert just the snippet of code relating to that event, plus any other variables you want to receive. Keep in mind your variables (ex: product_ids and product_name) may be different from the example below Tag managers replace static tags with dynamic tags that are easier to implement and update. The dynamic tag is a container, a small snippet of code that allows you to dynamically insert tags into your website. You can think of the container tag as a bucket that holds other types of tags

Google Tag Manager allows you to give account access to multiple people, with different levels of viewing, editing, and publishing privileges. This feature provides convenience for agencies wanting to give multiple employees access or needing to share access with clients while ensuring only certain individuals have master control. You can choose from the following permission levels When choosing to use a single container across multiple domains, it's important to carefully configure your tags and triggers within Google Tag Manager. Using the default All Pages trigger in Google Tag Manager (i.e. $url matches RegEx .*) will fire tags on all pages of all domains on which your container snippet is deployed. Since some tags have configurations or purposes specific to the domain on which they're deployed, you may need to create custom triggers (or even remove the All. Getting started with Google Tag Manager Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process

Server-Side Tagging in Tag Manager allows you to move many third-party tags off your site and into a new server container hosted in your Google Cloud account. When customers interact with a page on your site, third-party tags are loaded directly in the server container rather than the site - giving you faster page load times How to use Google Tag Manager to maintain Google Analytics and other marketing tags Colby Fayock Managing code snippets and pixels on your website or app to measure traffic can be a little bit stressful, especially if you have a marketing team that constantly needs to make changes Let's turn on Google Tag Manager's preview mode to take a look at if our link click tag is working correctly. If we click to open a link in a new tab on our website, then the tag should fire, as shown below. Below we can see that when we click the link to the blog posts our GA - All link clicks tag fires.. Google Tag Manager is a tag management tool that allows you to easily consolidate and push all of your marketing tools' scripts safely, using a friendly user interface. This tool allows you to set a range of tags including Google Analytics and Google Adwords The entire process to add Google Tag Manager to your Shopify account should take no longer than 5 minutes. Sidenote: If you're not using Shopify, check out our guides for how to use Google Tag Manager for WordPress or Squarespace. Now let's get started

Website Tag Management Tools & Solutions - Google Tag Manage

Finally, keep in mind that any edits you make in Google Tag Manager won't go live until after you click the Save button in the upper-right. If you're creating multiple tags or making a host of changes to your account, you can apply all these changes together by waiting to select the Submit button as shown in the below image.. Until you are finished with your configuration work Learn How To Use Google Tag Manager or GTM. Google's Tag Manager is Constantly Evolving, Complex Tool You Must Get Right to Succeed with Google Ads. Contact Us: 812-340-558 Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started Google Tag Manager exists to make it much easier to keep all your tags in order. GTM is an interface through which you can quickly manage the use of tags on any site or sites. It simplifies the process of creating those tags and adding them to your pages for you Google is providing great and free tools for marketing professionals and website owners: Google Analytics and Google Tag Manager. More than 27 Million websites are using at Google Analytics, and a bit less little than 4 Million have Google Tag Manager installed

Google Tag Manager (GTM) is an awesome and essential tool. In this article, we outline what Google Tag Manager is, how to set it up and how to take advantage of it. Warning: it's a little complex to set up but can be extremely valuable The next step will be configuring the Google Tag Manager in order to sent data to Google Analytics. Step-6: Configure your Google Tag Manager for Enhanced Ecommerce Tracking #6.1 Log into your Google Tag Manager account and create a new tag with the following specifications for every enhance ecommerce event Using Tag Manager you fire a Google Analytics event when a certain event is happening (i.e. a visitor reached Registration Page) and then use this event to set up event-based goal in Google Analytics

Remember, to use Google Tag Manager you will still need to be able to install scripts on your website. To install Leadfeeder Tracker using the Leadfeeder Tracker Template follow the simple steps below. STEP 1: Sign in to your Google Tag Manager account, open the Overview, and click Add a new tag Google tag manager enables users to deploy tracking code on chosen pages and Google analytics uses that code to track various data, including conversions. GTM is a game-changer tool in a way that it provided marketing professionals with freedom to add, edit, or remove measurement tags without any hard coding, making the process much simpler and. In Google Tag Manager, select your website's container and click Add a new tag. Name your tag, then insert just the snippet of code relating to that event, plus any other variables you want to receive. Keep in mind your variables (ex: product_ids and product_name) may be different from the example below.. Tag Manager. Useful for: Marketers, small businesses. If you use marketing tags on your site, you can use Site Kit to set up Tag Manager easily for your site—no code editing required. Then, manage your tags in Tag Manager. Learn more about Tag Manager To install the Facebook pixel with Google Tag Manager, open Facebook Ads Manager and navigate to Events Manager > Pixels. Then click +Add New Data Source and follow the prompts to install the pixel.When you see the screen below, click Connect a Partner Platform. Then select Google Tag Manager.. In the window that appears, click Continue and then sign in to connect your Tag Manager account with.

The free version of Google Tag Manager works for most marketers, and although several tag managers are available, the others cost money. Indeed, most marketers use Google Tag Manager. Because of this broad adoption, lots of incredible integrations are already part of Google Tag Manager About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website.Even then, people asked why I wouldn't just use Google Optimize. At the time, the answer was simple: Personalization was part of Google's six-figure paid solution.. However, in November 2018, Google released the functionality to all users Use Google Tag Manager to pause or delete your tags. Verification. There are two ways to verify if Clarity is running correctly on your website. Check Verification to know more. FAQ. For more answers, refer to Google Analytics Integration FAQ. Explore more. Heatmaps overview. Recordings overview. Team management

Google Tag Manager is available only to stores on the Shopify Plus plan. Considerations for using Google Tag Manager. To use Google Tag Manager with your Shopify Plus online store, you do the following: Have access to the checkout.liquid file. If you don't have access to this file in your theme code, then contact Shopify Plus Support to gain. Using Google Tag Manager, you can set tags and triggers to track how users navigate your website. To sum it up in an example, imagine that your website is experiencing a high bounce rate. Without knowing additional information, you don't know what a user is doing on your page To use the Google Analytics integration with Google Tag Manager, you need to configure a few more things to make sure that various events are recorded correctly. When using Google Analytics and Google Tag Manager at the same time, make sure to let LiveChat know which code should we track

Google Tag Manager is a free tool that allows marketers to add or update tags without having to know any website coding (or bother someone who does). In this case, we're using it to add a. Note: If you are not sure what a tag is and/or how to create a new tag in GTM, then read this article: Beginners guide to Google Tag Manager Step-7 : Preview your container. Step-8 : Navigate to the web page ( in Google Chrome browser ) which contains the button you want to track via GTM

Inserting Google Tag Manager into your website requires either editing your template file, or using an extension to insert the container in the correct location. There are pro's and con's for both approaches - inserting into the template requires you to edit the code of the index.php file, however it means it's not easy to remove or unpublish. You can use Google Tag Manager to track button clicks into Google Analytics without needing to modify the code on your website. I'm going to walk you through tracking clicks on a button used in a form, but you can use the same technique for tracking buttons in your navigation, banners, content, and more

Google Analytic

One of the most prominent features of Google Tag Manager since the dawn of time (actually, late 2012) is the Custom HTML tag.This little piece of magic lets Google Tag Manager inject an HTML element to the page. Since time immemorial (still late 2012), it's allowed us to turn Google Tag Manager from a sandboxed prisoner of the native tag templates to a no-holds-barred client-side content. Setting Up Google Tag Manager. Now that we are ready to add Google Analytics, the next step is to setup Google Tag Manager. Visit the Google Tag Manager website and sign up using the same Google account you used with Google Analytics. After you will come to the add new account page Our use of Google Tag Manager data We may collect information such as how the Service is used, and how and what tags are deployed. We may use this data to improve, maintain, protect and develop the Service as described in our privacy policy , but we will not share this data with any other Google product without Your consent

A lookup table in Google Tag Manager is a variable that has the value of another variable as input. Variables, according to Google's definition, are name-value pairs for which the value is populated during runtime. Google Tag Manager has a number of built-in variables, such as Page URL, Page Path, or Page Hostname The pre-requisites for using Google tag manager are: An account in Google Tag Manager (GTM), Created a website container in GTM; Note: Disable Google Tag Manager from the GDPR Cookie Consent> Script blocker prior to inserting the code into the theme. Script Blocking-GTM Disabled How to Publish tags in Google Tag Manager: Now click on the version on the left sidebar and you have the option to preview the newly created tag on your site. In my case, I have removed the Buysellads script and added it only using Google tag manager, and it worked fine when I checked it using preview feature. Once satisfied, click on Publish. Single Page Applications should only use the Page View trigger type. Google Tag Manager's state change triggers conflict with Hotjar's own system for detecting changes in single page applications. For more information, take a look at the Google Tag Manager article about the Page View trigger According to Google, Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place. They say it's a simple tool that any marketer can use without needing a web developer

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Google Tag Manager. By August 24, 2021. We use this as a way to quickly deploy new scripts on our site, easily install tracking code, and develop advanced rules for when these scripts should run. This is free and helps side step ITit's a win/win. The post Google Tag Manager appeared first on DigitalMarketer Google Tag Manager is a powerful tool to have in your PPC arsenal. In addition to Page View and other trigger types, mastering the intricacies of click triggers can take some time and exploration. However, it will also yield numerous opportunities for advanced digital strategies. With click triggers, remarketing audiences become more valuable. Here are the steps you'll need to follow to configure scroll depth tracking using the built-in variables and trigger in Google Tag Manager (or you can skip ahead and watch my video tutorial below). Step 1. Enable the built-in scroll variables inside Google Tag Manager. To do this navigate to 'Variables' and click 'Configure' Under Settings, click Script Manager. Select Google Tag Manager from the dropdown menu and add your Container ID: Two panels will open Script Details and Script Usage. In the Script Usage field, select which subdomain(s) you'd like to apply the Google Tag Manager integration to: Select Save and Publish Script Using Google Tag Manager on WordPress CMS. As mentioned earlier, assigning unique classes at the template level is a task you'll want to pose to your developers first. However, if you manage a.

Setup Google Tag Manager. If you haven't already, create a Google Tag Manager account and add the install scripts to your site. If you're new to using Google Tag Manager, review their documentation on setting up an account and adding the install scripts to your site. Create a new Tag Using Angulartics, Google Tag Manager and Analytics, with dynamic codes. 0. Clarifications how to use Google Analytics through Google Tag Manager. 0. Google Analytics custom event push thru Google Tag Manager. 0. Google tag assistant reports: Same web property ID is tracked twicewhen trying to install google analytics code Implement through the Admin > Google Analytics settings. In order to get Google Tag Manager setup across the entire site, including all checkout pages, it only needs to be set up in one place within the Shopify admin. Step 1. Copy your Universal Google Analytics (GA) script from Google Analytics > Property > Tracking Info > Tracking Code. Step 2 Google Tag Manager (GTM) is a simple solution for managing tags, and JavaScript snippets, that send data to third parties (like Intercom) from your website or app. You can easily add or remove snippets without requiring a developer to update any code Get answers to your questions from TikTok Business Help Center to smooth your advertising process

How To Setup Google Tag Manager To Track Conversions With

Implementing Google Consent Mode with the Usercentrics CMP solution as an alternative to prior blocking can be done in a single step, though existing customers and those with custom data processing services should note the additional information below.. Adjust the existing Google Tag Manager code by adding a few lines of code above your Google Tag Manager tag Google Tag Manager is free tool from Google that allows you install and manage tags (scripts, tracking pixels, cookie handlers ecc..) on your website without having to modify the code.GTM is a great tool for allowing marketing specialists to work on a site/application without affecting the codebase and deploy a new version of the site for every marketing automation intervention Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. Google Analytics tracking code is one of those tags. Google Analytics is an analytics tool that provides reports. . It is used to send data from your website to other marketing/analytics tools (including GA) Copy the code from Google Tag Manager. Log into your Google Tag Manager account. Click the Admin tab. Click the Container dropdown and select the Container that contains your tags. Click Install Google Tag Manager. On the next screen, you will be able to copy both code snippets (1) and (2) for your Google Tag Manager Container. Add the Google.

Is Google Tag Manager required to track events? No, you do not have to use GTM to track events. You can manually add the event tracking code (which can easily top 100+ unique events and manual code placements) to your website and collect the same event data if you have a solid process in place and strong attention to detail Our use of Google Tag Manager data We may collect information such as how the Service is used, and how and what tags are deployed. We may use this data to. Google Tag Manager. FullStory's integration with Google Tag Manager allows you to install and enable FullStory on your website or app with the click of a button. You have 2 options for recording with Google Tag Manager: Set up directly within FullStory. Instructions for new customers. Instructions for existing customers Without Google Tag Manager, the code needs to be placed directly on the site using source files that a developer will need to set up. Also, don't forget that tags can have more than one trigger. For example, you might have a tag that fires each time a page loads and when a click happens on that page

Google Tag Manager is a solution created to manage tags in a user friendly way. By tags we mean custom images and HTML as well as Javascript snippets from many services. Google Tag Manager can be used for your website and/or mobile app Google Tag Manager is not the most popular tool used in marketing campaigns. The reason behind it is the fact that dozens of business owners and marketers do not truly realise that such a tool exists, and that it can assist in working miracles for businesses

Universal Analytics tag and variable: The Universal Analytics tag and variable have to be fired through your GTM container for this guide. How to Set up User ID Tracking with Google Tag Manager. Using GTM is the easiest way to set up User ID tracking. User IDs can be captured through either a cookie or dataLayer variable in GTM To track phone number clicks, create a trigger in Google Tag Manager similar to tracking button clicks, above. The exception is to set the Click URL = contains = tel. Click image to enlarge. Then create a tag (like the one to track button clicks). Set the Event Category and Event Label values and leave the Event Label blank Source: Google Search Car Insurance Quotes Implementing schema through Google Tag Manager is not the ideal method. It should be done at a template level, especially if you are looking to scale this across hundreds of pages. If you are using WordPress Gutenberg, Yoast SEO has created a guide on that here In Google Tag Manager, create a Custom HTML Tag and a Trigger. For this example, we are logging an event any time a user accesses a URL that contains customers in it. Example Trigger. 2. Example Tag Inside the Custom HTML tag, enter the event you'd like to log

How To Check If You Have GTM Installed on Your Site Eleva

Google Tag Assistant (Legacy) is a free Chrome extension that helps you make sure your Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking, and more are working correctly. Using Tag Assistant, you can make changes to your tags and instantly verify that they are firing as intended.. Google Tag Manager account. To send data to; Optional dependencies. Vue Router >= 2.x - In order to use auto-tracking of screens; Configuration. npm install vue-gtm or yarn add vue-gtm if you use Yarn package manager. Here is an example configuration Google Tag Manager Used to Load Malvertising. Now, let's dig into it with a practical real-life occurrence that we came across recently. This is a block of code we found on a Google Tag Manager script being used on a website: Google Tag Manager Script Loaded on Site. That code makes the website load the following scripts

How To Use Google Tag Manager to Set Up Event Goals in

Use this Variable in a Page View Trigger, DOM Ready and make it equal the id you are trying to match. This setup is targeted to your specific ID, however if you have many to match, update the variable to use CSS selectors, still return the ID, however use a class or other match to target the other divs Google Tag Manager works with dozens of different platforms to let you create and use tags for a variety of purposes. There are even tags for Crazy Egg , LinkedIn Insights , and Oktopost . There more than 50 tag types and the list may even grow over time as more innovative marketing tech brands emerge Google Tag Manager 360 is the advanced version of Google Tag Manager. Most of the functionalities of Google Tag Manager 360 are the same as in the regular version, but there are a few major benefits. If you buy Google Analytics 360, you get Google Tag Manager for free. First of all, you get access to unlimited workspaces Google Tag Manager supports a lot of third party tags like: Adwords, Adobe Analytics, Bing ads, Hotjar, Crazyegg and so on. You can find the complete list on the Google Google Tag Manager support forum. You can use Hotjar tags to finally get those heatmaps - a visual representation of where people click on your site - you always wanted to have

How to Change Page URLs Using Google Tag Manager Without Using a dataLayer. The implementation is actually pretty simple.. First, we added a bit of code to the site that would identify which pages are blog pages: Put some Javascript on the pages where you want Edit the URLs If you are using Google Tag Manager, there is a built-in capability for identifying form submissions and triggering analytics tags as a result. Note that GTM's Form trigger is limited in the types of forms that it can handle. See the Standard Forms section below Google Tag Manager (GTM) is a free tool provided by Google which makes it easy for webmasters and marketers to add and update website tags. In other words, it lets you add code snippets to the site, without actually having to change the code on the site About Server-side Google Tag Manager (Server-side GTM) Server-side GTM enables you to move your data collection mechanisms from your website into a server container in your Google Cloud account. This gives you the ability to minimize the use of javascript libraries

Using Google Tag Manager we are able to extract the title attribute when clicked and it is assigned to the event. Before we set the trigger, we need a variable that finds the title within the element that can be clicked on. To do this, go to the Variables section of Google Tag Manager We have the Google Tag Manager container. We can't use the regular coding either for Google Analytics classic or Google Analytics Universal that we would normally use for event tracking. Instead, we're going to use the data layer object to communicate with Google Tag manager. All we need to push into the data layer is an event Updated on May 16, 2019 Looking to add Google Tag Manager code in your Oxygen-powered WordPress site? Just add the following Snippet after installing and activating Code Snippets plugin: add_action( 'wp_head', 'sk_google_tag_manager1', 1 ); /** * Adds Google Tag Manager code in below the . */ function sk_google_tag_manager1() In Google Tag Manager, create a new trigger and select DOM Ready as the type. Create a new tag and select Custom HTML for the type. Configure the tag to use the new DOM Ready trigger. In Genesys Predictive Engagement, copy the tracking snippet. In Google Tag Manager, paste the snippet in the new Custom HTML tag. Save your changes and publish.

Introduction to Google Tag Manager - YouTub

Using Custom Data Attributes along with Google Tag Manager is a great way to easily implement a variety of Google Analytics tracking Tags on your website now, as well as giving you a very flexible mechanism for easily adding new tracking in the future GitHub Gist by Author: In Google Tag Manager, use the above code as an example for your GA 4 Ecommerce Tag. Step 5: Test Your Implementation. With the help of Google Tag Manager Preview mode and Google Analytics 4 Debug Mode, you can test if your implementation will record online free and paid sign-ups to your Teachable School Since then, I have had several questions about how you can add it to a Dynamics Portal, but using Google Tag Manager. So a quick blog and video hopefully will help! Here are the main points, but the video walks through the entire thing, with creating your Google Analytics (GA) account, and then adding the Google Tag Manager (GTM) code to the.

To enable Google Tag Manager preview mode, click Preview. Google Tag manager will display a banner across the top of the workspace overview page to indicate that preview mode is active. Once preview mode is enabled a debug pane will display at the bottom of your browser content, which display all the fired tags fired, which data is available on. Google Tag Manager (or GTM) is a simple, reliable service from Google you can use to consolidate all your script tags, analytics codes, and/or pixels into a single tag. This makes it incredibly easy to manage your website integrations without editing code Note that if you want to migrate from Google Tag Manager to Matomo Tag Manager, our TMS supports data layers written in the Google Tag Manager format. As a result, if your data layer is written as: <script> dataLayer = [{ 'variable-name': 'value' }]; </script> We will support it in the same way as a Matomo data layer..

Using Conditional Tracking with Google Tag Manager. 1 min , 34 sec read 1 The following is an example of how to add the Optimise Sale tag to Google Tag Manager (GTM) using a cookie to record the referral source. The Optimise tag is only activated if the referral source is Optimise, so the campaign landing page should be e.g https://www.mysite. Google Tag Manager deployment. Websites using Google Tag Manager (GTM) can deploy Cookiebot by following these step-by-step instructions. 1. Implementing the cookie consent banner in GTM. In your GTM container, click Templates > Tag Templates > Search Gallery and select Cookiebot CMP from the list of community tag templates

Google Tag Manager: A Simple Tutorial - HubSpo

Can I use Elementor for my commercial theme? Is Elementor Compatible With All WordPress Themes? How to Add a Calendar to Elementor; Considerations for Theme Builder Compatibility; Is Elementor Compatible with WooCommerce and Easy Digital Downloads? Which Themes Work Best with Elementor? Add Google Analytics and Google Tag Manager to Elemento Tracking mailto links using Tag Manager. What follows is a step-by-step guide to setting up mailto link tracking using Google Tag Manager. The first thing you will need to do once you have logged in to Tag Manager, is to create a trigger. In this example I have named the trigger Mailto Link Clicks: Then select the Click and Just. Google Tag Manager (GTM) A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. The dynamic tag is a container, which is a small snippet of code, that allows you to dynamically insert tags into your website


They usually use Tag Management Systems that replaces hard-coded tags with dynamic tags that are easier to implement and update. Google Tag Manager is the most common of these tools and that is what we use at Gaja Digital Agency. We run several Umbraco website, and we required the use of Google Tag Manager, that is why we created a Umbraco. Google Analytics pageview tag should be linked with the Google Tag Manager. We need to check the source code as we are going to show you source code images in this blog from Google Chrome, so if you are using other browsers then steps to view source code may vary Google Tag Manager is a user-friendly, yet powerful and cost-effective solution that is a must-have integration for every Magento store. It simplifies the process of adding and managing third-party JavaScript tags. With dozens of custom events and hundreds of data points our extensions the #1 GTM solution for Magento. - GitHub - magepal/magento2-google-tag-manager: Google Tag Manager is a user. 2. Create your custom tags in Google Tag Manager. In Google Tag Manager, we're going to need to create a new tag and trigger for this custom event goal. With the original UET tag that you added to all pages of your site, you're able to track the URL goals like we discussed above Description. Meta Tag Manager 2.0 is a complete rewrite with many improvments on the first versions. Whilst there are many improvements, this first rewrite isn't a great departure from the original plugin, although it adds some fundemental improvements